PurrPrivacy Policy
For PurrFlow — The Liquid Cat (com.pvh.purrflow) on Android and iOS. Last updated 2 August 2026.
The short version
- There is no account, no sign-in and no server of ours. We do not run one.
- Your stars, goldfish, cats and settings are written to your device and stay there.
- We run no analytics and no crash reporting.
- The only third party the game talks to is Google AdMob, which serves the adverts.
- If you set a photo as your background, it is copied into the app's own storage and is never uploaded.
1. Who this is from
PurrFlow is made and published by PVH. This policy explains what the game does with data, and it is deliberately specific: where a thing does not happen, this document says so rather than reserving the right to start doing it.
2. What we collect ourselves
Nothing. PurrFlow has no account system, no login, no newsletter, no contact form inside the game and no backend of ours for it to send anything to. We do not receive your name, your email address, your location, your contacts, your device identifiers or your gameplay.
This site, purrflowgames.com, keeps ordinary web server logs — the requested
address, the time, the response code, the browser's user-agent string and the connecting IP
address — for operating and securing the site. They are not linked to anything in the game,
because there is nothing in the game to link them to.
3. What the game stores on your device
Everything the game remembers is written to your device's own app storage, using the standard preference store on Android and iOS. It is not synced, not backed up to us, and not readable by us. Uninstalling the app removes it.
| Stored as | What it holds |
|---|---|
pf.progress | Stars, goldfish and best runs, one entry per room |
pf.saved_run | The half-played room, so Continue resumes exactly where you left off |
pf.unlocks | Chapters, cats and the hint button that a rewarded advert has permanently bought |
pf.daily | Today's daily-challenge tally: the day, rooms played, extra plays bought |
pf.owned_cats, pf.equipped_cat | Which cats you have bought and which one you are wearing |
pf.appearance | Your chosen colour pack, and the dim level if you use your own photo |
pf.language | The interface language you picked |
pf.sound_enabled, pf.music_enabled, pf.haptic_enabled | Sound, music and vibration switches |
pf.intro_seen, pf.seen_tips | Whether the onboarding and each device's one-time tip have been shown |
None of this identifies you. It is a record of a puzzle game's state, and it never leaves the device.
4. Adverts
PurrFlow shows a banner advert and offers rewarded adverts — watching one permanently unlocks a chapter, a cat or the hint button, or adds three extra plays to today's daily allowance. Adverts are served by Google AdMob, which is part of Google. This is the only component of the game that uses the network.
To fill an advert slot, Google receives information from your device. Google — not us — decides what that is and what it does with it; typically it includes:
- your device's advertising identifier (Android Advertising ID, or Apple's IDFA where you have allowed tracking);
- your IP address, and the approximate region derived from it;
- device and app information such as model, operating system version, language and the app's identifier;
- whether an advert was shown, viewed or clicked.
We never see any of this. We receive only aggregate earnings figures from AdMob, which contain no information about individual players. Google's handling of the data is governed by its own policy, which you should read if this matters to you: How Google uses information from sites or apps that use our services.
Controlling advert personalisation
You can limit personalised advertising on the device itself, outside the game:
- Android — Settings → Google → Ads → Delete advertising ID or Opt out of Ads Personalisation.
- iOS — Settings → Privacy & Security → Tracking, and turn off Allow Apps to Request to Track. PurrFlow works fully whether you allow tracking or not.
Turning personalisation off does not remove the adverts and does not affect anything you have already unlocked with one.
5. Photos
Settings → Appearance lets you use a photo of your own as the app background. If you choose to, the system's own picker opens and you select a single image. That image is copied into the app's private storage — which is what lets it survive after the picker's temporary handle expires — and is used only for drawing behind the game.
It is never uploaded, never sent to us, and never sent to Google. The game contains no network client capable of sending it anywhere. Choosing a different background or uninstalling the app removes the copy. The game asks for photo access only at the moment you tap to pick one; you can decline and everything else keeps working.
6. Permissions
- Internet — used only to fetch adverts. The 575 story rooms, the 100 daily rooms, the shop and every setting work with no connection at all.
- Photo library — requested only when you actively choose a background photo, and only for that.
- Vibration — for the haptic feedback you can switch off in Settings.
PurrFlow does not request location, microphone, camera, contacts, calendar, storage browsing, or the ability to read other apps.
7. Children
PurrFlow is suitable for a general audience and is not directed at children under 13. We knowingly collect nothing from anyone, of any age, because we collect nothing at all. The adverts, however, are served by Google, so if the game is played by a child we recommend turning off advert personalisation using the device controls in section 4.
If you believe a child has provided personal information through the game, please write to us — though as described above, there is no store of ours for it to be in.
8. Your rights
Rights of access, correction, deletion, portability and objection — under the GDPR, the UK GDPR, the CCPA or any comparable law — apply to personal data a company holds about you. We hold none, so there is nothing for us to hand over, correct or erase.
To exercise the equivalent in practice:
- Delete everything the game has stored — uninstall PurrFlow, or clear the app's data in your device settings. That removes all of section 3, permanently and immediately. There is no copy anywhere else.
- Advert data — that is held by Google, not us. Use the device controls in section 4, and Google's own tools at My Ad Center.
Because unlocks and progress live only on your device, clearing the app's data also clears chapters and cats bought with rewarded adverts. That is the trade-off of a game with no account: nothing to sign into, and nothing to restore from.
9. Data we transfer or sell
We do not sell, rent, share or transfer personal data, because we do not have any. We use no analytics service, no crash-reporting service, no attribution SDK and no social network SDK. Google AdMob is the single third-party component in the app.
10. Security
Game data is protected by your device's own app sandbox and whatever device encryption you have enabled. Since nothing is transmitted to us and no account exists, there is no server of ours to breach and no credential of yours to steal.
11. Changes to this policy
If the game gains something that changes any of the above, this page is updated and the date at the top changes with it. Material changes will also be noted in the store listing's release notes. Continuing to play after a change means you accept the updated policy.